Become a talk show regular: Expert shows PR how to land on daytime's best talk shows---10/31/08

 

BULLDOG REPORTER'S PR UNIVERSITY PRESENTS ONLINE PR TRAINING WORKSHOP A ONE-HOUR, BEST-PRACTICES WEBINAR FOR PR PRACTITIONERS Placing Guests on Oprah and Other Top-Tier Talk Shows: Your Backstage Pass To Generating Instant Fame and Celebrity Status One-Hour Webcast: Friday, October 31, 2008 2PM EDT; 1PM CDT; Noon MDT; 11AM PDT Susan Harrow, CEO, Harrow Communications; Author, "The Ultimate Guide to Getting Booked on Oprah" Every day, millions of eager viewers tune in to Oprah and other top talk shows for the latest advice and ideas. That makes the producers who book guests on these shows mini-celebrities in their own right—the gatekeepers to ultra-high-visibility for your product or service. How do they pick and choose among the myriad topics and guests who will get a coveted slot? Once you've made the call, what should you do in those precious few minutes when you have the producer's attention to maximize your chances of making it on the air? And if you're good enough to get the booking, what should you or your client say on-air to nail the PR opportunity? For these and many other insights, join us for an exclusive PR University webinar presentation by Susan Harrow, author of "The Ultimate Guide to Getting on Oprah." Harrow will take you backstage and share her first-hand knowledge and hard-won insights, giving you the competitive edge you need to score a seat on the couch for yourself or your client. You'll walk away from this webinar with actionable steps to take immediately that will put you on the fast track to getting on a major talk show and scoring a PR home run once you get there. Friday, October 31, 2008 2PM EDT; 1PM CDT; Noon MDT; 11AM PDT $299 per registrant (registration includes one (1) dial-in code and one (1) log-in code) Your seat at this Online PR Training Workshop entitles you to: A site license to attend the 60-minute webinar with other successful PR leaders A comprehensive webcast manual A complete transcript for the event PRSA Accreditation: PRSA APR Accreditation Maintenance Credits Approved: 1.0. Accredited registrants must track their points and submit activities every three years to PRSA. Please keep a copy of the event description and date/time to submit when required by PRSA. Registration Information: *Registration deadline is October 31, 2008 at 9:30 am PDT WHAT YOU WILL LEARN: New trends and opportunities: Why a placement on Oprah or one of the other top talk shows is just as valuable as it ever was—and maybe even more valuable in the Internet Age Pitching secrets: How to craft your "segment" pitch to a producer—the do's, the don'ts and the hot buttons every producer wants to hear Fatal faux past to avoid—and the single biggest mistake publicists routinely make when pitching Oprah or other talk shows How to nail the phone "audition" that is a prerequisite of making onto any leading talk show How to craft the irresistible soundbites that will stick in the minds of TV viewers and drive sales of your product or service What really goes on behind the scenes of Oprah and other shows—and use this insider knowledge to play the "perfect guest" while waiting to go on stage How to get invited back—presentation tips and media training cues that will help turn you or your client into a talk show regular YOUR PRESENTER: Susan Harrow, the author of "Sell Yourself Without Selling Your Soul," and "The Ultimate Guide to Getting on Oprah," is a media coach and marketing strategist. For the past seventeen years, Susan has media trained and created successful PR campaigns for everyone from CEOs to celebrity chefs, reality TV stars to rock star wives. She also works with publicists to create the strongest strategies and sound bites for their clients. Dozens of her own clients have received six-figure book advances and have appeared on Oprah, 60 minutes, CNN, CBS, Good Morning America, Larry King Live, E! The Entertainment channel, and in The New York Times, The Wall Street Journal, Forbes, Time, Parade, People, Men's Health, Entrepreneur and more. YOUR MODERATOR: Jon Greer is the President of MediaBridge and an experienced communications strategist with more than 20 years in media and communications, including over 15 years in public relations. His clients have included major corporations, start-ups, law firms, investment banks and venture capital firms. His company provides clients with direct PR services as well as media and presentation training. His BNET.com blog, "Catching Flack," explores current events and hot topics in public relations. 124 LINDEN STREET OAKLAND, CA 94607 800-959-1059 www.bulldogreporter.com